Watch the “Shop All the Cars” TV Commercial
Our new Consumer Campaign, ALL THE CARS, shows car shoppers that Autotrader is the only place to shop all the makes, all the models, all the years, all the deals, all the options, all the features, all the everything they need to find the right car.
All the Shoppers
**2017 Cox Automotive Car Buyer Journey Study; Defined as: Autotrader.com, CarGurus.com, Cars.com, and TrueCar.com
Bigger and Bolder
All the Shoppers: Females
All the Shoppers: Men
highest mobile traffic ever
40% increase in cars saved*
All the Places
All the Partners
All the Devices
We have a customer Autotrader NBA TV spot featuring the hottest players in the game. The spot is running all-season long and is reaching more than 70 Million NBA Fans
Team Cox Automotive will be back on the track in 2017 with our three sponsored drivers. This year's NASCAR season officially kicks off Feb. 26, and Autotrader and Kelley Blue Book will have a front row seat for all the action with 5 fully-branded primary races.
- 03.05.17: Atlanta Motor Speedway (No. 2, Brad Keselowski, Autotrader)
- 04.23.17: Bristol Motor Speedway (No. 22, Joey Logano, Autotrader)
- 06.25.17: Sonoma Raceway (No. 24, Chase Elliott, KBB)
- 08.19.17: Bristol Motor Speedway (No. 2, Brad Keselowski, Autotrader)
- 09.24.17: New Hampshire Motor Speedway (No. 24, Chase Elliott, KBB)
Our comprehensive media schedule is reaching 9 out of 10 consumers driving more traffic to your dealership than ever before.
Using color detection paired with 3D projection mapping technology, a white SUV changes colors to match the clothing worn by people walking by. This engaging Autotrader experience ran in Miami’s Wynwood Arts District in July pushing heavily on social media to target millennials. They loved it! It generated more than 1 million video views and more than 10,000 shares on Facebook.