Simple, yet powerful. Tailored, yet flexible.
Our new suite of solutions unites you with more in-market shoppers across Autotrader, the dominant listings you already know, along with the added power of the listings on KBB.com. Empowering dealers with the seamless coordination of products, that previously had to be peicemealed together, Connect Solutions positions your digital marketing strategy for success in an increasingly competitive marketplace.
New, Used, and CPO Solutions on Autotrader and Kelley Blue Book
Get your inventory and brand in front of a massive audience of active shoppers on Autotrader and Kelley Blue Book. Plus, everything you need to merchandise including photos, comments, reviews and more so you are well-positioned to make the most impact with the most shoppers.
Decide the level of exposure that makes sense for your dealership so you can connect with ready-to-buy shoppers at the right place at the right time.
And as part of Connect Solutions, see your inventory and shopper activity feed right now1 with Connections App.
1. The raw data is drawn from real-time data sources. This real-time data is processed differently, and may not provide the same results as the data we provide in our other reports.
2. 2016 Car Buyer Journey presented by Autotrader and Kelley Blue Book
Build Your Brand Message & Identity
Boost the frequency of your exposure with display and retargeting. These digital placements help further build your brand and drive incremental activity for your inventory.
Dominate your market and be the first dealer brand and inventory car shoppers see when they search.
Increase brand awareness and engage shoppers with dynamic ads that incorporate video, rich media and your inventory.
New Car Advanced Retargeting
Extend your reach beyond Autotrader to hundreds of consumer websites.
Reach local shoppers interested in your brand with exclusive exposure.
New Car Highlight
Be the exclusive dealer advertiser near the KBB.com Price Advisor.
Used Car Highlight
Provides a unique opportunity to make an immediate connection with in-market used car shoppers.Learn More
Get the largest, most prominent branding within the "Cars for Sale" section on KBB.com.
Convert Online Traffic to In-Store Traffic
When done well, all of the above strategies play into influencing shoppers to visit your dealership and transact. For even more power converting online shoppers to in-store traffic, consider solutions that bridge the gap between online and offline for the consumer.
Kelley Blue Book Instant Cash Offer
Last year, KBB.com provided over 93 million trade-in values to our shoppers. Now you can drive these trade-in ready customers to your showrooms with the new Kelley Blue Book Instant Cash Offer.Learn More
Leverage the power of the Kelley Blue Book® brand by seamlessly integrating your dealership's website with trusted Kelley Blue Book® values.Learn More
Comprehensive and user-friendly way for shoppers to identify near-actual payment and lease options on Autotrader listings. It's designed to increase the number of people who opt for financing through your dealership.Learn More
Use Co-op to Maximize Your Advertising Budget
Did you know that many of the products and services offered by Autotrader and Kelley Blue Book® are eligible for reimbursement by your OEM? And now Autotrader makes it even easier with 3 levels of service to support your co-op reimbursement process. Explore available programs today!Co-op Programs
Drive Shoppers to Your Dealership Website
As part of a comprehensive advertising strategy, optimizing your website's content and employing search engine marketing can help maximize traffic to your website.
Dealer.com Advertising guides likely buyers to your digital retailing experience. Our solution draws from groundbreaking data-targeting technology to identify in-market consumers, across every key digital channel— search engines, automotive research sites, display networks, and social.
The most awarded and trusted pay-per-click technology in automotive integrates with your inventory and incorporates vehicle-specific content into every ad. It's the foundation for successful advertising portfolios.Learn More
Retargeting and Audience Targeting
Turn digital "be-backs" into customers by delivering specifically curated galleries of relevant vehicles to your prospects after they leave your site. Reach Kelley Blue Book and Autotrader shoppers and direct them back to your website through industry-leading retargeting solutions.Learn More
Drive new consumer demand with the industry's most powerful data-targeting technology. Dynamic inventory ads strategically target potential buyers virtually everywhere they travel online, influencing their decisions throughout their path to your showroom.Learn More
Capture even more digital demand through Facebook Dynamic Ads and Video Advertising. These inventory-based, dynamically generated ads drive results by targeting high-quality, in-market shoppers.Learn More