Co-op Solutions

What Can Autotrader Co-Op Do For You?

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Learn More About Autotrader Co-Op

Powerful & Cost-Effective New, CPO, and Display Solutions that Pay Off

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A consistent advertising experience across all tiers has the most influence on driving more interactions and visits to you.

Effectiveness At Driving Dealer Visits

Source: 2016 Autotrader Multi-Tier Effectiveness Study

A Consistent Advertising Experience Is More Motivating

51% of
consumers
found ads more appealing together
42% of
consumers
believed the ads stand out more
33% of
consumers
gave more info about where to buy

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Levels of Service

67% OF DEALERS SAY THE PROCESS FOR UTILIZING CO-OP DOLLARS FOR DIGITAL ADVERTISING IS NOT EASY4.
AUTOTRADER AND KELLEY BLUE BOOK OFFER PROGRAMS THAT MAKE IT EASY.

OEM Managed

The easiest and most efficient way to capitalize on OEM campaigns and ensure co-op eligibility. These programs require minimal dealer effort and turnkey billing is available for some OEMs.

We Will:

  • Obtain graphics, provided by OEM partner
  • Handle reimbursement
  • Provide OEM with results and insights
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Autotrader Managed

Autotrader specialists administer OEM campaigns and events on your behalf, reducing your time spent on getting approval from the OEM.

We will:

  • Review creative to ensure it meets your OEM's requirements
  • Submit for pre-approval
  • Provide documentation that you submit for reimbursement by your OEM
  • Assist with submission issues
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Dealer Managed

This program allows you to customize your messaging and manage your co-op program independently. You'll check OEM-compliance and submit paperwork for reimbursement

We Will:

  • Provide documentation that you submit to your OEM for reimbursement
  • Assist with submission issues

Sources:

  1. 2015 IHS Automotive Buyer Influence Study
  2. Autotrader Site Metrics, Co-op vs. Non Co-op Dealers Average VDP visits August 2014-January 2015
  3. Autotrader Site Data, March - May 2015
  4. 2015 Autotrader Co-op Study

For package and pricing information, please fill out the contact us form below.