Is Your Dealership Ready?

In 2017, see how our advertising campaign and extensive media plan will have in-market consumers loving the ride to their next car.

Watch Our TV Spots ›

Autotrader TV spots

Watch the latest TV spots from Autotrader and see how we are driving consumers to your lot.

Our 'Save Cars' TV campaign, combined with the site optimizations made to has resulted in an 8% lift in saved cars on Autotrader compared to last year1. In addition, we saw a 40% increase in shoppers saving cars on Autotrader the weekend our new spot debuted2. This increased shopper engagement is another example of how Autotrader is working to drive more car buyers directly to your dealership.

  1. Dealer Reporting Tables, January and February 2017 vs. January and February 2016
  2. Autotrader Site Data, All-Star Weekend 2017 vs. 2016

Watch the compilation of some of our most recent spots

See how the campaign Life Happens One Car Search at a Time reminds consumers that Autotrader is the best tool to make the journey of searching for their next car as awesome as finding the perfect match.

Driving Traffic to Your Dealership with a Powerful Media Plan

3 times the impressions than the same period in 2014
Deliver more than 1.7 billion adult impressions
We will reach 206 million adults an average of 9 times each

See how Autotrader & Kelley Blue Book are driving more shoppers to your area

Show Me My Market

Media schedule in an iPad

Take a look at our 2017 media plan and advertising highlights brochure

Autotrader and Kelley Blue Book’s robust media plan drives consumers to their perfect match.

Go to Media Plan Download Advertising Highlights Brochure