Bring Your A Game.

Meet your next car buyer on Autotrader.

Autotrader ranks #1 in site visitors among third-party car shopping sites for the 21st consecutive month.

Shoppers on Autotrader view over 200 million search results pages every month.

71% collectively of those planning to purchase within the next 30 days visit Autotrader and/or Kelley Blue Book.

See How
Bring Your A Game.

Park your inventory in front of real buyers.

It's simple — people go to Autotrader to find their next car. If you're ready to get serious about buyers, let us help drive them to you.

Digital Marketing Solutions
Bring Your A Game.

Is your dealership ready?

Throughout the year, our advertising campaign and extensive media plan will have in-market consumers loving the ride to their next car.

Watch Our TV Spots
Bring Your A Game.

Driving the most audience, influence and impact.

The biggest online car buying and selling marketplaces with the most engaged, local shoppers

Watch to Learn About Our Audience
Bring Your A Game.

Get the “Like Me” generation to like you.

Leading insights to stay on top of consumer trends and better connect and engage today's empowered shopper.

Shopper Insights
Bring Your A Game.

Strike a chord. Strike a conversation. Strike a sale.

The most relevant information about your local market, shoppers and competition to help inform savvy business decisions.

Local Market Guidance

Digital Marketing Solutions

Comprehensive portfolio of solutions to develop an effective digital marketing strategy that builds your brand, drives traffic and connects online to in-store.

  • Drive shoppers to your dealership website
  • Expose your brand and inventory across the biggest car shopping sites
  • Build your brand message and identity
  • Convert online shoppers to in-store traffic

Explore

Digital Marketing Strategy

Work your digital strategy like a master.

Shopper Insights

Get the "like me" generation to like you.

Shopper Insights

Leading insights to stay on top of consumer trends and better connect and engage today's empowered shopper.

  • Know the latest car buying trends and shopper behavior
  • Engage with today's shoppers
  • Better understand your dealership's customers

Discover

Local Market Guidance

The most relevant information about your local market, shoppers and competition to help inform savvy business decisions.

  • Understand local market share and competitive trends
  • Improve marketing program efficiency and effectiveness
  • Leverage the Autotrader Full-Service Support Network
  • Investing in our customers with ongoing training and industry insights

Learn

Local Market Guidance

Strike a chord. Strike a conversation. Strike a sale.

Audience & Influence

The biggest online car buying and selling marketplaces with the most engaged, local shoppers.

Meet Our Shoppers

  • Together, Autotrader and KBB.com are substantially more visited than most of our key competitors.

    comScore "visitors" Jan - Oct 2016, based on U.S. data

  • 36.1 million unique visitors between Kelley Blue Book and Autotrader each month.

    DEMDEX, Jan - Oct 2016

  • KBB.com and Autotrader are the most well-known shopping sites in the auto industry.

    Q3 2016 Consumer Brand Tracker, IPSOS - among third-party sites

  • 2017 Car Buyer Journey Study

  • Autotrader is the most recognized and engaged brand among third-party shopping sites.

    Facebook as of 12/17/16

  • Together, KBB.com and Autotrader are the most used third-party sites for researching, shopping and valuations.

    2017 Car Buyer Journey Study

  • 73% of all online car buyers use Autotrader or Kelley Blue Book.

    2017 Car Buyer Journey Study

  • Kelley Blue Book and Autotrader combined are nearly 33% more effective in converting online traffic into dealership foot traffic than the next leading third-party site.

    2017 Car Buyer Journey Study