Shopper Insights

Get the “like me” generation to like you.
Leading insights to stay on top of consumer trends and better connect and engage today’s empowered shopper.

TAKE THE GUESSWORK OUT OF KNOWING YOUR CUSTOMERS

With today’s rapidly-changing online environment, it’s more difficult than ever to stay on top of the latest digital trends and shopping insights. Put Autotrader to work for you. Our team of auto experts is dedicated to developing insights and educational resources that help inform savvier business decisions for our customers.

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AUTOTRADER EXECUTIVE UPDATE

See how we’re working hard to bring you ready-to-buy shoppers and demonstrating results.

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WHITEPAPERS & STUDIES SENT RIGHT TO YOUR INBOX

KNOW THE LATEST CAR BUYING TRENDS AND SHOPPER BEHAVIOR

Put the power of Autotrader’s intelligence network to work for you with these on-demand resources, designed to help you bring your A-Game every day.

Car Buyer Journey Study

Discover new insights into consumer car-shopping behavior and shoppers’ perception of the car-buying experience.

Maintenance & Repair Study

Discover new insights into consumer car-shopping behavior and shoppers’ perception of the car-buying experience.

CPO Study

Learn about Certified Pre-Owned buyers and the reasons why they choose CPO.

Generation Z Study

Learn about the attitudes, behaviors and influences of Gen Z and why it all matters!

Millennials Accelerate Change in the
Car-Shopping Process

Learn how millennials shop for cars and how to reach and connect with them.

Car Buyer of the Future Study

Learn about key areas where consumer demand is influencing rapid change, and how improvements in the car-buying process can benefit the industry.

HEAR FROM OTHER DEALERS

“Today’s consumer is more educated than
they’ve ever been.” — Lisa Copeland

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ENGAGE WITH TODAY'S SHOPPERS

Front-end Fundamentals: 8 Keys to Driving a Sale

What defines operational excellence? Learn how successful dealers are reshaping variable front-end processes into a leaner, more efficient operation.

How to Market New Cars Online

This handbook offers step-by-step guidelines for how to merchandise New cars, whether on 3rd-party websites or your dealership’s site.

Online Merchandising in a Mult-Device World

Powered by multiple devices and limitless access to information, today’s “always-on” consumer is compelling automotive dealers to recalibrate their business model. The tips and tactics in this handbook will help you deliver the online experience consumers expect.

What Car Shoppers Want from Online Video

With 65% of consumers considering vehicle videos to be an important part of their car-shopping process, find out what types of video content shoppers find most helpful, and the ideal video length.

BETTER UNDERSTAND YOUR DEALERSHIP'S CUSTOMERS

Discover where your buyers are coming from and how to align your marketing strategies to capture the most audience and convert those shoppers into store traffic.

What Drives Repeat Purchases?

Learn what drives shoppers to purchase again from the same dealer or to buy the same make and model.

Make or Break the Deal

Learn the impact of customer handling and dealership experience on purchase decisions.

Digital Audience Analysis

Not sure where online shoppers visit before (and after) they come to your website? Autotrader offers the ability to track your online users’ path to purchase