Take the Guesswork out of Knowing your Customers
With today’s rapidly-changing online environment, it’s more difficult than ever to stay on top of the latest digital trends and shopping insights. Put Autotrader to work for you. Our team of auto experts is dedicated to developing insights and educational resources that help inform savvier business decisions for our customers.
Know the latest car buying trends and shopper behavior
Put the power of Autotrader's intelligence network to work for you with these on-demand resources, designed to help you bring your A-Game every day.
Car Buyer Journey Study
Discover new insights into consumer car-shopping behavior and shoppers’ perception of the car-buying experience.
Maintenance & Repair Study
Find out how you can increase your share of the $99 billion maintenance and repair market.
Learn about Certified Pre-Owned buyers and the reasons why they choose CPO.
Generation Z Study
Learn about the attitudes, behaviors and influences of Gen Z and why it all matters!
Millennials Accelerate Change in the Car-Shopping Process
Learn how millennials shop for cars and how to reach and connect with them.
Engage with Today's Shoppers
How to Stay in Front of Clients in this Fall's Crowded TV Ad Space
In an election year, TV ad space is difficult to come by. Learn what you can do to maintain visibility and momentum in your local market.
Front-end Fundamentals: 8 Keys to Driving a Sale
What defines operational excellence? Learn how successful dealers are reshaping variable front-end processes into a leaner, more efficient operation.
Online Merchandising in a Multi-Device World
Powered by multiple devices and limitless access to information, today’s “always-on” consumer is compelling automotive dealers to recalibrate their business model. The tips and tactics in this handbook will help you deliver the online experience consumers expect.
Better Understand Your Dealership's Customers
Discover where your buyers are coming from and how to align your marketing strategies to capture the most audience and convert those shoppers into store traffic.
What Drives Repeat Purchases?
Learn what drives shoppers to purchase again from the same dealer or to buy the same make and model.
Make or Break the Deal
Learn the impact of customer handling and dealership experience on purchase decisions.
Digital Audience Analysis
Not sure where online shoppers visit before (and after) they come to your website? Autotrader offers the ability to track your online users’ path to purchase
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Car Buyer of the Future
Learn about key areas where consumer demand is influencing rapid change and how improvements in the car-buying process can benefit you and the overall industry.
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