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NBA // NASCAR // SuperCross
We are everywhere you want to be!
Reaching over 226M Local Shoppers in 2017.
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Tune In
Our comprehensive media schedule reaches 9 out of 10 consumers to drive more shoppers to your door all year long.
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Join the Conversation
Join us online as we increase social engagement across the board.
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2017 Media Plan
Autotrader & Kelley Blue Book's advertising reaches 72% of Hispanics, and 95% of Millennials, Women and African Americans.
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Nothin' But Net

We have a customer Autotrader NBA TV spot featuring the hottest players in the game. The spot is running all-season long and is reaching more than 70 Million NBA Fans

Our Triple Threat

Team Cox Automotive will be back on the track in 2017 with our three sponsored drivers. This year's NASCAR season officially kicks off Feb. 26, and Autotrader and Kelley Blue Book will have a front row seat for all the action with 5 fully-branded primary races.

70 Million NASCAR Fans
  • 03.05.17: Atlanta Motor Speedway (No. 2, Brad Keselowski, Autotrader)
  • 04.23.17: Bristol Motor Speedway (No. 22, Joey Logano, Autotrader)
  • 06.25.17: Sonoma Raceway (No. 24, Chase Elliott, KBB)
  • 08.19.17: Bristol Motor Speedway (No. 2, Brad Keselowski, Autotrader)
  • 09.24.17: New Hampshire Motor Speedway (No. 24, Chase Elliott, KBB)

Official 2017 NASCAR CUP SERIES SCHEDULE

Chase Elliott No. 24 // KBB 2016 Rookie of the Year
Brad Keselowski No. 2 // AUTOTRADER 2012 Sprint Cup Champion
Joey Logano No. 22 // AUTOTRADER 2015 Daytona 500 winner

Autotrader's #Speed4Need campaign
is officially here!

Autotrader is partnering with our NASCAR drivers, Joey Logano and Brad Keselowski, to raise money for their foundations: Joey Logano Foundation and Checkered Flag Foundation. Go to Autotrader's official Facebook page and watch the drivers compete for donations to their foundations in a series of NASCAR-speed challenges. You'll also be able to stay up to date on how each driver is tracking toward hitting their donation goal of $10,000.

Be part of the action, and help two great foundations meet their goals!

Show your support for a good cause by sharing the campaign with all of your social media friends, and donate to your favorite driver's foundation.

Donate to Joey's Foundation | Donate to Brad's Foundation

Brad Keselowski
$200
Joey Logano

Hittin' the Dirt Again

Autotrader is back in 2017, this time as a primary sponsor of the Joe Gibbs Racing Supercross-Motocross team. Matt Biscelgia joins the team, and will hit the track representing Team Autotrader along with our returning riders, Phil Nicoletti, Justin Barcia and Weston Peick.

Supercross Season Runs from January 9 through May 7
Motocross Season Runs from May 20 through August 26

Tune In

We're tapping into new, diverse audiences on the most popular cable networks. Our messaging is more targeted and customized than ever before ensuring we are hitting in‑market car shoppers at the right time.

  • American Horror Story
  • Arrow
  • Blindspot
  • Conan
  • How to Get Away With Murder
  • Pretty Little Liars
  • Scandal
  • The Walking Dead

ABC, The CW, NBC, TBS, AMC, HGTV, FX

On Demand

Our comprehensive media schedule is reaching 9 out of 10 consumers driving more traffic to your dealership than ever before.

Join the Conversation

We are reaching more shoppers in more ways. Autotrader is the most recognized and engaged brand among third-party shopping sites.

We have:
1 Million Facebook fans
80,000 Twitter Followers
10,000 Instagram Followers

Read our live feeds below and start following us today!

Twitter

Follow us on Twitter

Teaming Up To Win The Fight

Autotrader is the first company to nationally sponsor the St. Jude Children's Research Hospital Annual Radio Broadcast. We'll be developing 3 custom radio spots that will air in 36 different US markets and help raise over $7M dollars for St. Jude.

iHeart Radio National Event - Feb. 2 and 3, 2017
Radio One - March 9, 2017
Univision - April 6 and 7, 2017

St. Jude Children's Research Hospital
 

Millennials

DrivenByStyle

Using color detection paired with 3D projection mapping technology, a white SUV changes colors to match the clothing worn by people walking by. This engaging Autotrader experience ran in Miami’s Wynwood Arts District in July pushing heavily on social media to target millennials. They loved it! It generated more than 1 million video views and more than 10,000 shares on Facebook.

Footprints
DrivenByStyle

Consumer Advertising Campaigns

Watch the latest TV spots from Autotrader and Kelley Blue Book and see how we are driving consumers to your lot.

Our 'Save Cars' TV campaign, combined with the site optimizations made to Autotrader.com has resulted in an 8% lift in saved cars on Autotrader compared to last year1. In addition, we saw a 40% increase in shoppers saving cars on Autotrader the weekend our new spot debuted2. This increased shopper engagement is another example of how Autotrader is working to drive more car buyers directly to your dealership.

  1. Dealer Reporting Tables, January and February 2017 vs. January and February 2016
  2. Autotrader Site Data, All-Star Weekend 2017 vs. 2016

Watch the compilation of some of our most recent spots

See how the campaign Life Happens One Car Search at a Time reminds consumers that Autotrader is the best tool to make the journey of searching for their next car as awesome as finding the perfect match.

This campaign positions Kelley Blue Book as the definitive, go-to source for expert new car reviews, recommendations and pricing.

Media schedule in an iPad

Take a look at our 2017 Media Plan and your local market stats

Autotrader and Kelley Blue Book’s robust media plan drives consumers to their perfect match.

Go to Media Plan

See how Autotrader & Kelley Blue Book are driving more shoppers to your area

Show Me My Local Market