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NBA // NASCAR // SuperCross
We are everywhere you want to be!
Reaching over 226M Local Shoppers in 2017.
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Our comprehensive media schedule reaches 9 out of 10 consumers to drive more shoppers to your door all year long.
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Join the Conversation
Join us online as we increase social engagement across the board.
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2017 Media Plan
Autotrader & Kelley Blue Book's advertising reaches 72% of Hispanics, and 95% of Millennials, Women and African Americans.
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Nothin' But Net

We have a customer Autotrader NBA TV spot featuring the hottest players in the game. The spot is running all-season long and is reaching more than 70 Million NBA Fans

Our Triple Threat

All three drivers, No. 2 Brad Keselowski, No. 22 Joey Logano, and No. 24 Chase Elliott, who qualified for the 2016 NASCAR Chase for the Sprint Cup Series in 2016, are returning in 2017! Once again, Autotrader and Kelley Blue Book have expanded their NASCAR sponsorship, this time being the primary sponsors for 5 races. Millions of fans will see all drivers and their cars decked out in the Autotrader and Kelley Blue Book brands, reminding them where they can find their perfect car match. 70 Million NASCAR Fans


  • 03.05.17: Atlanta Motor Speedway (No. 2, Brad Keselowski, Autotrader)
  • 04.23.17: Bristol Motor Speedway (No. 22, Joey Logano, Autotrader)
  • 06.25.17: Sonoma Raceway (No. 24, Chase Elliott, KBB)
  • 07.08.17: Kentucky Speedway (No. 22 Joey Logano, Autotrader)
    **not a full primary, co primary with Shell-Pennzoil
  • 08.19.17: Bristol Motor Speedway (No. 2, Brad Keselowski, Autotrader)
  • 09.24.17: New Hampshire Motor Speedway (No. 24, Chase Elliott, KBB)
Joey Logano No. 22 // AUTOTRADER
Chase Elliott No. 24 // KBB
Brad Keselowski No. 2 // AUTOTRADER

Autotrader is back as a co-primary sponsor of the Joe Gibbs Racing Supercross-Motocross team. New JGRMX rider, Matt Biscelgia, joins Phil Nicoletti in the quest for 250 series success, while Justin Barcia and Weston Peick return to focus on the 450 series.

15.4 Million Supercross Fans

Now a primary sponsor of the new 4-rider team Autotrader/Suzuki/JGRMX at all 17 events running on Fox and Fox Sports One.

6.4 Million Motocross Fans

12 races on NBC, NBC Sports Network and MAVTV.

Tune In

We're tapping into new, diverse audiences on the most popular cable networks. Our messaging is more targeted and customized than ever before ensuring we are hitting in‑market car shoppers at the right time.

  • American Horror Story
  • Arrow
  • Blindspot
  • Conan
  • How to Get Away With Murder
  • Pretty Little Liars
  • Scandal
  • The Walking Dead


On Demand

Our comprehensive media schedule is reaching 9 out of 10 consumers driving more traffic to your dealership than ever before.

Join the Conversation

We are reaching more shoppers in more ways. Autotrader is the most recognized and engaged brand among third-party shopping sites.

We have:
1 Million Facebook fans
80,000 Twitter Followers
10,000 Instagram Followers

Read our live feeds below and start following us today!

Instagram Takeover

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Team Tweets

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Using color detection paired with 3D projection mapping technology, a white SUV changes colors to match the clothing worn by people walking by. This engaging Autotrader experience ran in Miami’s Wynwood Arts District in July pushing heavily on social media to target millennials. They loved it! It generated more than 1 million video views and more than 10,000 shares on Facebook.


Consumer Advertising Campaigns

NEW! Check out the Autotrader TV spots.

Driven By Sport, our TV spot celebrating athletes in training, is running across top cable networks like Comedy Central, MTV, ESPN, ESPN Deportes, TBS, History, A&E, VH1; and digital media platforms like ABC, FOX, Freeform, NBC and Hulu. Be sure to tune in to NBC via DirecTV, Dish, and Comcast to see Autotrader's Driven By Sport spot.

More exposure to consumers means more traffic to your cars on Autotrader!

Our "Bottomless" and "Wedding Date" TV spots launched during the Indy 500, and will continue to run on top cable networks and will also be live on digital video platforms (Freeform, Vevo, Hulu, AMC, NBC, ABC, Fox and more!)

Autotrader's grabbing the attention of sports fans everywhere with our newest TV spot, Kick. The spot premiered at the beginning of Sept. during the first NFL and SEC football games of the season, and is continuing to score. Tune in to CBS to watch your favorite SEC team and to see Kick during the Autotrader College Football Today Pregame show, airing Saturdays at 3pm EST. And don't miss Autotrader playing with the pros. We'll have a custom NFL Player Of The Game post-game feature, also on CBS, to complement our TV spots, running all season long.

Our "Concert" TV spot debuted on 5/10 during the Oklahoma City vs. San Antonio NBA Playoff game on TNT.

This campaign positions Kelley Blue Book as the definitive, go-to source for expert new car reviews, recommendations and pricing.

2017 Coming Soon!

Media schedule in an iPad

Take a look back at our 2016 media plan and advertising highlights brochure

Autotrader and Kelley Blue Book’s robust media plan drives consumers to their perfect match.

Go to Media Plan Download Media Brochure

See how Autotrader & Kelley Blue Book are driving more shoppers to your area

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