Local Market Guidance

Strike a chord. Strike a conversation. Strike a sale.
The most relevant information about your local market, shoppers and competition to help inform savvy business decisions.

Understand Local Market Share and Competitive Trends

Want to stay on top of what’s happening in your local market? Autotrader makes it easier with local market information, local market sourcing tools and market reports.

Autotrader and KBB.com Local Market Sheets

See what shoppers are searching for in your local market by make, model, price and distance.

Sourcing Reports

Understand what advertising sources influenced car buyers to choose you and how they made first contact with your dealership.

VDP by Zip Mapping

Find out where you’re getting the most exposure on Autotrader and see where the Vehicle Detail Page (VDP) views are coming from by ZIP code.

Registration market share

Review market share trends by New, Used and Make, compare your performance against the local market and identify opportunities to gain share and key areas where Autotrader and KBB.com advertising can assist.

Improve Marketing Program Efficiency and Effectiveness

Learn from the best listings and how to get maximum exposure


Learn how your used car listings on Autotrader are performing in your market against your competition and what you can do to get maximum exposure for every vehicle in your inventory.

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Dealer Activity Report

Get a comprehensive view of your performance metrics, including inventory, exposure, activity, prospects and merchandising opportunities.

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Dealer Scorecard

Review this information to understand how your inventory is performing compared to that of the market.

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Leverage the Autotrader Full-Service Support Network

From assessing your business needs, to providing recommendations for how to meet your goals, to ensuring your marketing programs are well established and running smoothly – we’re here to give you the support and guidance you need to get maximum value from your investment.

  • Dedicated dealership consultants to bring you the latest on your local market, performance and competition and serve as a single point-of-contact to manage your digital solutions across Autotrader, Kelley Blue Book, and Dealer.com.
  • Implementation experts to help you set up new programs like Kelley Blue Book Instant Cash Offer.
  • Dealer.com Account Managers: Experienced digital marketing managers to build and optimize your SEM campaigns.

Investing in Our Customers with Ongoing Training and Industry Insights

Autotrader supports the educational needs of our customers through hands-on and on-demand learning to maximize online presence, as well as advice on how to integrate online marketing with in-store processes.

Interactive Dealer Summits

Complimentary educational events hosted by Autotrader and held throughout the year, packed with insights and best practices about car shopping behavior and dealership processes to help dealers prepare for the car business of the future.

Our next Interactive Dealer Summit is scheduled for late July in Minneapolis. If you are in this area and would like to attend, please contact your Advertising Consultant.

The Autotrader Dealer Learning Center

A robust library of best practices, industry studies, white papers and video resources on everything digital marketing and automotive.

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Industry Snapshot

Up to date view of major national and regional shifts occurring at the brand, segment, or model level.

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Industry Spotlights

Timely topics and actionable insights regarding shopper behaviors, attitudes, and other segment, brand, and model trends.

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