Digital Marketing Solutions

Work your digital strategy like a master
Build your brand, drive traffic and connect online to in-store with a comprehensive portfolio of digital marketing solutions.

Drive Shoppers to Your Dealership Website

As part of a comprehensive advertising strategy, optimizing your website's content and employing search engine marketing can help maximize traffic to your website.

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Content Optimization

Drive organic traffic by optimizing your site content based on SEM insights like high volume and top-converting search terms in your area.

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Pay-Per-Click Campaigns

Increase your visibility in search engines by running paid search campaigns to drive traffic to your site.

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Deliver compelling, custom-build display (banner) ads on one of the largest display advertising networks in the world.

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Expose Your Brand & Inventory

Car shopping sites are some of the best, most cost-effective ways to accomplish broad reach for your brand and inventory. Top sites not only give you the opportunity to reach the most shoppers in your local market, but allow you to target specific types of consumers. New and used car solutions on Autotrader and Kelley Blue Book expose your inventory to 65% of car buyers1 - on desktop, mobile and tablets - helping you reach the most engaged shoppers as possible no matter how they prefer to shop.
(1) 2015 IHS Automotive Buyer Influence Study

Digital Marketing Strategy

New & Used Car Classifieds on Autotrader

Get your inventory in front of the massive audience of active car shoppers on Autotrader.

Premium-Level Exposure

New Car Classifieds Used Car Classifieds

Featured-Level Exposure

New Car Classifieds Used Car Classifieds
Digital Marketing Strategy

New & Used Car Classifieds on

Capture a highly engaged audience of car shoppers in both the Research and Classifieds sections on

New Car Classifieds Used Car Classifieds
Digital Marketing Strategy

Independent dealer packages

Big on exposure. Big on value. Step up to your competition with new solutions to reach more shoppers.

On Autotrader and

Used Car Premium Select Used Car Premium

Used Car Featured Select

Build Your Brand Message and Identity

Boost the frequency of your exposure with display and retargeting. These digital placements help further build your brand and drive incremental activity for your inventory.


Get your vehicles seen first and fast. Spotlights occupy a prime position near the top of the Search Results page, above the listings. They significantly increase Vehicle Detail Page (VDP) views for both used and new cars.

On Autotrader On


Dominate your market and be the first dealer brand and inventory car shoppers see when they search.

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Increase brand awareness and engage shoppers with dynamic ads that incorporate video, rich media and your inventory.

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New Car Advanced Retargeting

Extend your reach beyond Autotrader to hundreds of consumer websites.

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Kelley Blue Book

Dealer Showcase

Reach local shoppers interested in your brand with exclusive exposure.

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Highlight Inventory Module

Be the exclusive dealer advertiser near the Price Advisor.

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Get the largest, most prominent branding within the “Cars for Sale” section on

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Convert Online Traffic to In-Store Traffic

When done well, all of the above strategies play into influencing shoppers to visit your dealership and transact. For even more power converting online shoppers to in-store traffic, consider solutions that bridge the gap between online and offline for the consumer.

Trade-in Marketplace

Must-have solution to accelerate traffic and inventory to your dealership, tapping directly into trade-in demand on and

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Leverage the power of the Kelley Blue Book® brand by seamlessly integrating your dealership’s website with trusted Kelley Blue Book® values.

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Comprehensive and user-friendly way for shoppers to identify near-actual payment and lease options on Autotrader listings. It’s designed to increase the number of people who opt for financing through your dealership.

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Use Co-op to Maximize Your Advertising Budget

Did you know that many of the products and services offered by Autotrader and Kelley Blue Book® are eligible for reimbursement by your OEM? And now Autotrader makes it even easier with 3 levels of service to support your co-op reimbursement process. Explore available programs today!

Co-op Programs