Drive Shoppers to Your Dealership Website
As part of a comprehensive advertising strategy, optimizing your website's content and employing search engine marketing can help maximize traffic to your website.
Drive organic traffic by optimizing your site content based on SEM insights like high volume and top-converting search terms in your area.Learn More
Increase your visibility in search engines by running paid search campaigns to drive traffic to your site.Learn More
Deliver compelling, custom-build display (banner) ads on one of the largest display advertising networks in the world.Learn More
Expose Your Brand & Inventory
Car shopping sites are some of the best, most cost-effective ways to accomplish broad reach for your brand and inventory. Top sites not only give you the opportunity to reach the most shoppers in your local market, but allow you to target specific types of consumers. New and used car solutions on Autotrader and Kelley Blue Book expose your inventory to 65% of car buyers1 - on desktop, mobile and tablets - helping you reach the most engaged shoppers as possible no matter how they prefer to shop.
(1) 2015 IHS Automotive Buyer Influence Study
Build Your Brand Message and Identity
Boost the frequency of your exposure with display and retargeting. These digital placements help further build your brand and drive incremental activity for your inventory.
Dominate your market and be the first dealer brand and inventory car shoppers see when they search.
Increase brand awareness and engage shoppers with dynamic ads that incorporate video, rich media and your inventory.
New Car Advanced Retargeting
Extend your reach beyond Autotrader to hundreds of consumer websites.
Reach local shoppers interested in your brand with exclusive exposure.
Highlight Inventory Module
Be the exclusive dealer advertiser near the KBB.com Price Advisor.Learn More
Get the largest, most prominent branding within the “Cars for Sale” section on KBB.com.
Convert Online Traffic to In-Store Traffic
When done well, all of the above strategies play into influencing shoppers to visit your dealership and transact. For even more power converting online shoppers to in-store traffic, consider solutions that bridge the gap between online and offline for the consumer.
Must-have solution to accelerate traffic and inventory to your dealership, tapping directly into trade-in demand on Autotrader.com and KBB.com.Learn More
Leverage the power of the Kelley Blue Book® brand by seamlessly integrating your dealership’s website with trusted Kelley Blue Book® values.Learn More
Comprehensive and user-friendly way for shoppers to identify near-actual payment and lease options on Autotrader listings. It’s designed to increase the number of people who opt for financing through your dealership.Learn More
Use Co-op to Maximize Your Advertising Budget
Did you know that many of the products and services offered by Autotrader and Kelley Blue Book® are eligible for reimbursement by your OEM? And now Autotrader makes it even easier with 3 levels of service to support your co-op reimbursement process. Explore available programs today!Co-op Programs