Learn More About Autotrader Co-Op
Powerful & Cost-Effective New, CPO, and Display Solutions that Pay Off
A consistent advertising experience across all tiers has the most influence on driving more interactions and visits to you.
Effectiveness At Driving Dealer Visits
Source: 2016 Autotrader Multi-Tier Effectiveness Study
A Consistent Advertising Experience Is More Motivating
51% offound ads more appealing together
42% ofbelieved the ads stand out more
33% ofgave more info about where to buy
Levels of Service
67% OF DEALERS SAY THE PROCESS FOR UTILIZING CO-OP DOLLARS FOR DIGITAL ADVERTISING IS NOT EASY4.
AUTOTRADER AND KELLEY BLUE BOOK OFFER PROGRAMS THAT MAKE IT EASY.
- 2015 IHS Automotive Buyer Influence Study
- Autotrader Site Metrics, Co-op vs. Non Co-op Dealers Average VDP visits August 2014-January 2015
- Autotrader Site Data, March - May 2015
- 2015 Autotrader Co-op Study