Is Your Dealership Ready?

Throughout the year, our advertising campaign and extensive media plan will have in-market consumers loving the ride to their next car.

Watch Our TV Spots ›

Experience How We Deliver Ready-to-Buy Shoppers To Your Doorstep

Life Happens One Car Search At A Time

Our new groundbreaking campaign reminds consumers that Autotrader is the best tool to make the journey of searching for their next car as awesome as finding the perfect match.

Click below to watch the tv spots

NEW! Check out our new Autotrader TV spots.

Driven By Sport, our new TV spot celebrating athletes in training, is running across top cable networks like Comedy Central, MTV, ESPN, ESPN Deportes, TBS, History, A&E, VH1; and digital media platforms like ABC, FOX, Freeform, NBC and Hulu. Be sure to tune in to NBC via DirecTV, Dish, and Comcast to see Autotrader’s Driven By Sport spot during the Olympic Games, August 5-21!

More exposure to consumers means more traffic to your cars on Autotrader!

Our "Bottomless" and "Wedding Date" TV spots launched during the Indy 500, and will continue to run on top cable networks and will also be live on digital video platforms (Freeform, Vevo, Hulu, AMC, NBC, ABC, Fox and more!)

Our "Concert" TV spot debuted on 5/10 during the Oklahoma City vs. San Antonio NBA Playoff game on TNT.

Driving Traffic to Your Dealership with a Powerful Media Plan

3 times the impressions than the same period in 2014
Deliver more than 1.7 billion adult impressions
We will reach 206 million adults an average of 9 times each

See how Autotrader & Kelley Blue Book are driving more shoppers to your area

Show Me My Market

Watch the NBA Autotrader TV Spot

Media schedule in an iPad

Take a look at our 2016 media plan and advertising highlights brochure

Autotrader and Kelley Blue Book’s robust media plan drives consumers to their perfect match.

Go to Media Plan Download Advertising Highlights Brochure