An additional 500,000 monthly visits nationwide*

We're partnering with MSN to drive even more car buyers to your listings! Starting in August, Autotrader is the provider of new, used and certified pre-owned vehicle listings in the U.S. on the MSN Autos site!

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*Projected reach based on average daily traffic patterns since 8/1/16.
2016 Car Buyer Journey Study.

Meet Our Large and Growing Audience

Reach the Most Diverse and Valuable Car-Buying Segments

Be found on the most well known and visited 3rd party site

19M1: KBB.com
18.5M2: Autotrader.com
Average unique visitors/month (000s)

See the Power of Our Brands (1) Omniture Q1 2015 average; (2) Internal data Q1 2015 average

Drive more qualified showroom traffic

On average buyers report visiting 2.5 dealerships, but 40% say they just visited 1 dealership

Learn the Value of 3rd Party Sites Source for stat: 2015 IHS Automotive Buyer Influence Study

Get to Know Today's Car Shoppers

Millennials
Females
Luxury
Used Car Buyers
Hispanic
African American
Trade-In
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Meet the Millennial shoppers

Millennials will buy 40% of all new vehicles sold in the next 10 years

See How We Reach Millenials Source for stat: Deloitte 2014 Global Automotive Consumer Study

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Get to know the female shoppers

Autotrader advertising is expected to reach 95% of all Women in the U.S.

See How We Reach Females Source for stat: Doner, 2015 Autotrader Media Plan

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Luxury

3 out of 4 luxury buyers use Autotrader or KBB.com to search for a car.

See How We Reach Luxury Car Shoppers Source for stat: Deloitte 2014 Global Automotive Consumer Study

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Used Car Buyers

81% of Used Car Buyers use third-party sites to shop for a car.

See How We Reach Used Car Buyers Source for stat: Doner, 2015 Autotrader Media Plan

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Hispanic

New car sales are up 70% among Hispanics since 2011.

See How We Reach Hispanics Source for stat: Doner, 2015 Autotrader and Kelley Blue Book media plan

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African American

Autotrader leads more African American shoppers to dealerships than any other third party automotive site.

See How We Reach African Americans Source for stat: Doner, 2015 Autotrader Media Plan

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Trade-In

Consumers used Autotrader and KBB.com to obtain 3 million trade-in offers in 2014.

See How We Reach Trade-In Shoppers Source for stat: LMC Automotive, NADA Trade-In and Used Vehicle Sales, 2015 Wholesale Market Sizing Report

Discover the Local Shoppers in Your Market

Autotrader is driving a growing number of shoppers to you.

See the Impact
Our 2017 Ad Campaign

Explore Our Consumer Advertising Campaign

We’re bringing the audience and influence you need to dominate your market.

Check out our 2017 Ad Campaign

Hear from Other Dealers

Hear how dealers across the country are using
Autotrader to increase their audience and influence.

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