Bring Your A Game.

New in appearance. New in attitude. New in performance.
We're bringing our A-Game every day to help you bring yours.

Digital Marketing Solutions

Comprehensive portfolio of solutions to develop an effective digital marketing strategy that builds your brand, drives traffic and connects online to in-store.

  • Drive shoppers to your dealership website
  • Expose your brand and inventory across the biggest car shopping sites
  • Build your brand message and identity
  • Convert online shoppers to in-store traffic


Digital Marketing Strategy

Work your digital strategy like a master.

Shopper Insights

Get the "like me" generation to like you.

Shopper Insights

Leading insights to stay on top of consumer trends and better connect and engage today's empowered shopper.

  • Know the latest car buying trends and shopper behavior
  • Engage with today's shoppers
  • Better understand your dealership's customers


Local Market Guidance

The most relevant information about your local market, shoppers and competition to help inform savvy business decisions.

  • Understand local market share and competitive trends
  • Improve marketing program efficiency and effectiveness
  • Leverage the Autotrader Full-Service Support Network
  • Investing in our customers with ongoing training and industry insights


Local Market Guidance

Strike a chord. Strike a conversation. Strike a sale.

Audience & Influence

The biggest online car buying and selling marketplaces with the most engaged, local shoppers.

Meet Our Shoppers

bar graph showing the top 6 most recognized sites in the auto industry

Autotrader and are the most well-known shopping sites in the auto industry.
2015 Consumer Brand Tracker - among third party sites

graphic showing users per month for KBB (19 million) and Autotrader (18.5 million)

34MM unduplicated unique shoppers every month
(1) Omniture Q1 2015 average; (2) Internal data Q1 2015 average